Concordia Annual Summit 2021 — speaker at custom Concordia lectern, full LED wall lit with Concordia branding, EventPro stage build and scenic set construction, Sheraton Times Square New York
Corporate / Conference

Concordia Annual Summit

Sheraton Times Square  ·  New York, New York

The Project

The room that frames
the world stage.

The Concordia Annual Summit brings together heads of state, senior executives, and global NGO leaders for two days of high-level dialogue in New York City during UN General Assembly week. The 2021 summit was held at the Sheraton Times Square, and EventPro was brought in to build and dress the full visual environment: stage, scenic set, room drape, and furnishings.

The main stage was built from scratch: a multi-level platform with custom-finished fascia, a Concordia-branded lectern, and a full scenic surround framing the LED video wall. EventPro constructed the header structure, flanking side wings, and scenic accent columns around the screen, tying everything together so the stage read as one integrated environment rather than a screen dropped into a ballroom.

The room was dressed with full pipe and drape on all sides, masking the venue walls and creating a contained environment that held together from every camera angle. White panel armchairs were placed and dressed for main stage panel seating and breakout configurations. Printed graphics covered the full event footprint: the Concordia wordmark on the lectern, the city skyline graphic on the stage fascia, and session-specific step-and-repeat panels, all produced and installed by EventPro. The print scope extended into the foyer as well, where EventPro produced the Concordia step-and-repeat backdrop for the book signing and guest activations outside the main ballroom.

Full ballroom view at Concordia Annual Summit 2021 — stage and scenic set at left, large projection screen with remote presenter at right, EventPro pipe and drape room environment, Sheraton Times Square New York
Three-panelist session at Concordia Annual Summit 2021 — Concordia Annual Summit New York LED wall, white armchair seating, EventPro stage and scenic environment Sheraton Times Square
Three-person panel session at Concordia Annual Summit 2021 — dramatic dark stage lighting, Concordia LED wall, custom white armchair seating, EventPro scenic production Sheraton Times Square New York
Hybrid session at Concordia Annual Summit 2021 — virtual presenter displayed on LED wall, custom armchair seating on stage, EventPro stage build and scenic set Sheraton Times Square New York
Four-speaker panel at Concordia Annual Summit 2021 — Uber and UNHCR sponsor step-and-repeat, Concordia LED wall, white armchair seating, EventPro stage build Sheraton Times Square
Two panelists in discussion at Concordia Annual Summit 2021 — Concordia LED wall sign in background, white armchair seating, EventPro furnishings and scenic production New York
Full stage wide at Concordia Annual Summit 2021 — presenter at Concordia lectern, MIT Solve and Horizon sponsor step-and-repeat, EventPro stage construction and graphics, Sheraton Times Square New York
Book signing in the foyer at Concordia Annual Summit 2021 — Concordia step-and-repeat backdrop printed and installed by EventPro, guests queued for signing, Sheraton Times Square New York
Three-speaker panel at Concordia Annual Summit 2021 — Hologic and Global Women's Health Index sponsor step-and-repeat, Concordia LED wall, EventPro stage build New York
How It Was Built

Production elements and
scenic construction

01
Stage Build
EventPro built the main stage platform from the floor up: a multi-level deck with custom-finished fascia, steps, and a Concordia-branded lectern positioned for both live address and broadcast camera framing. Stage dimensions and riser heights were engineered to the room layout and production requirements, with white carpet top and a clean finished edge visible from every seat in the ballroom.
02
LED Wall Surround and Scenic Set
EventPro built the full architectural frame around the LED video wall: a header structure, flanking side wings, and scenic orange accent columns that tied the screen into the broader stage design. The set construction turned a standalone screen into an integrated stage environment. The result read as a single designed backdrop rather than a panel dropped into a ballroom.
03
Graphics, Print, and Stage Identity
All printed elements across the event were produced and installed by EventPro: the Concordia wordmark on the lectern, the New York City skyline graphic on the stage fascia, and session-specific step-and-repeat panels positioned at each panel seating area. Each panel was printed, framed, and set to read cleanly on camera. The print scope extended into the foyer as well. EventPro produced and installed the Concordia step-and-repeat backdrop for the book signing and guest activations outside the main ballroom.
04
Room Environment — Drape and Furnishings
Full pipe and drape was installed to mask the venue walls on all sides, creating a contained room that held together from every camera angle. White panel armchairs were placed and dressed for main stage panel seating and breakout session configurations. Together, the furnishings and drape gave the room a clean, consistent aesthetic fitting the level of the event.
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