BNP Paribas Open
PIF Pavilion

PIF sponsored the BNP Paribas Open and needed a ground-up brand activation pavilion at Indian Wells Tennis Garden. EventPro's South Florida team designed, built, and installed the full interior environment over multiple days on site in California.

The pavilion was built around a custom interior with wood slat wall paneling throughout, custom-framed display screens mounted into the walls, and turf flooring across the full footprint. Large-format graphics and print covered the wall panels with PIF brand imagery, player photography, and campaign messaging. The centerpiece of the build was a custom racket display wall with a net backing and a fabricated counter below.

The interior also housed a full interactive activation zone with multiple touchscreen displays, a custom-fabricated kiosk pedestal, and a VR experience station. Audio, video, and lighting were integrated throughout the tent — speakers distributed sound across the space, display screens handled content delivery, and perimeter lighting kept the environment consistent from midday through the evening hours. Every built element was finished to match PIF's brand palette of deep green, white, and gold. The pavilion ran through the full tournament week and held up through high daily foot traffic.