PIF Super Charged activation pavilion at golden hour with Extreme H truck — Miami Formula ePrix 2025, EventPro production
Experiential

Formula E Miami
"Super Charged" Pavilion

Miami Formula ePrix  ·  Miami, Florida  ·  2025

The Project

Built from the steel up.
All the way through.

PIF activated at the Miami Formula ePrix and EventPro built the pavilion from the ground up. Not a tent. A real structure fabricated from box steel, with custom wall panels, a sealed roof, and a finished interior that read like a room. The whole thing was built and installed on site in Miami by our team.

The exterior was wrapped in dye sublimation fabric prints, PIF branded and flush across every panel. CNC-routed dimensional "Super Charged" lettering anchored the facade. Inside, custom wooden slat panels lined the walls and a slatted wood ceiling held integrated track lighting across the full footprint.

The interior housed a full video wall, LED displays, and a distributed audio system throughout. A Formula E car sat inside the space as a centrepiece. Custom flooring, furniture, and full set dressing finished the build. From the steel frame up to the final cable tie, EventPro built and dressed the whole thing.

How It Was Built

Full structural build.
Finished interior.

01
Steel Frame Construction
EventPro fabricated the pavilion shell from box steel. Real walls, real roof, real structure. The frame was built and assembled on site in Miami over the load-in window. Every panel fit by design. The whole build held through a full weekend of event traffic with no issues.
02
CNC Signage and Exterior Branding
CNC-routed dimensional "Super Charged" lettering gave the pavilion its identity from the street. Dye sublimation fabric prints wrapped the exterior panel system and continued inside. The output was clean and tight. From a distance it read as a destination.
03
Interior Finish and AV
Custom wooden slat panels ran the interior walls. A slatted wood ceiling held integrated track lighting across the full footprint. We ran a video wall, LED displays, and distributed audio throughout. Custom flooring and furniture completed the space.
04
Formula E Car Display
A Formula E car inside the footprint as a centrepiece. It pulled people through the door and gave the activation something no amount of printed branding can replicate. Visitors lingered. The activation was a success.
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