PIF Brand Activation
Miami Open

Built to own
the grounds.

PIF, the Public Investment Fund of Saudi Arabia, came to EventPro with one brief: build a brand activation at the Miami Open that owned the grounds. Starting from a raw footprint at Hard Rock Stadium, we designed and built a fully custom pavilion that did exactly that. It stopped people cold and held the space for two full weeks of tournament play.

The centerpiece was a monumental oversized tennis racket and ball sculpture, mounted against a sweeping curved exterior in PIF hunter green. The gold medallion seal and bold wordmark spanned the full fascia, CNC-cut geometric wood lattice panels framed the entry corridor, and a companion large-format photo display wall anchored the adjacent footprint. Our South Florida team built every piece in-house and installed it on-site.

Inside, the pavilion ran two zones. The hospitality lounge had custom navy furnishings, gold accent pillows, and a large-format black-and-white tennis photo wall. The activation zone went the other direction: artificial turf, branded kiosks, VR equipment, video displays, a fabricated racket wall feature, and a custom tennis ball counter. Track lighting and environmental graphics carried the brand through every corner. EventPro is a full-service event production company with operations in South Florida and across the Eastern Seaboard. This is exactly the kind of work we're built for.